WSI is set to expand its digital marketing consultancy service across France with the sale of its Master Franchise for the country to Gilles Dandel. According to WSI, Dandel, who has owned a WSI single unit franchise in France since 2006, has demonstrated remarkable results in the field of digital marketing and advertising.

“I believe that Gilles is the appropriate fit for running a Master Franchise in France,” said Elizabeth Monaghan, Vice President of Marketing for WSI. “His hard work ethic combined with the superiority of WSI, will no doubt help to develop the company’s online marketing services across the country.”

As a WSI Master Franchise Owner Dandel will be responsible for establishing a network of single unit franchise owners across France, providing the network with full training and support.

Gilles Dandel said: “According to ZenithOptimedia, internet advertising spending in France will reach €1,882 million in 2011. Over the years, I have seen many businesses grow drastically here over a short period of time by using the online marketing strategies that WSI offers. Considering the internet’s fast-pace nature, it’s important that marketers and business owners stay educated to experience the outstanding opportunities that internet advertising can offer in terms of increased profitability. Our goal is to reach more businesses with our internet marketing solutions by developing a strong network of Certified WSI Digital Marketing Consultants in the region.”

Published: 3 March 2011

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