Yogen Fruz, a Canada-based frozen yogurt retail franchise, has opened its first location in Pakistan.

This outlet is owned and operated by Yogen Fruz’s Master Franchise Owner for Pakistan, MFK Foods, which is planning to open more locations across the country.

Carlos Campo, Director of Operations at Yogen Fruz, said: “When we received a query for brining Yogen Fruz to Pakistan, we all were very excited. Pakistan is a huge consumer market and if the conditions are right, this country can attract a lot of foreign investments. We all flew in from Canada to be a part of this launch.”

Basir Syed, CEO of MFK Foods, added: “Frozen yogurt is freshly prepared, is rich in probiotics, and is available in endless flavours. Yogen Fruz is here, and soon it will be available in all parts of Pakistan. We have an aggressive business development plan and we have received numerous franchise requests and sold many as well. We will also be opening outlets in other parts of Lahore as well.”

Published: 21 November 2012

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