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omplete entertainment eXchange has come along way from its first store, which opened in 1992 in Central London. Having created the market for recycling and reusing electronics, the business is well respected in the franchise industry as one of the most popular and profitable franchise models for investors.
In response to huge demand for CeX stores opportunities, locations are now available from 40,000 + VAT to the right investors. Individual CeX stores buy, sell and exchange mobile phones, games, computers, digital electronics and films directly from the public and sell them in store. In addition, stores are supported by CeX’s newly re-launched website that provides live buy, sell and exchange prices and store stock levels – this is just one example of CeX’s commitment to progress.
The forward thinking nature of the entire business runs throughout the network and in many ways, the business model is built upon it. Senior Franchising Manager, Frank Orchard tells The Franchise Magazine: “The buy, sell and exchange concept has been widely embraced by our customers as a first choice destination for entertainment products, which often require high levels of technical expertise. Recycling and re-using goods is not just a passing trend and has become a normal way of life.”
For investors looking to become part of this somewhat alternatively exclusive franchise network, it is important that the individual in question has all the right traits. An ambition to become wildly successful is a prerequisite of most franchises, however CeX looks for a genuine affinity for gadgets and electronics as well as commitment to the proven business model.
Because CeX recognises the importance of getting the franchise owner/franchisor relationship right from the word go, an extensive training process is the first step for any investor, whereby the individual’s suitability is simultaneously assessed. Each new franchise investor is expected to complete 400 hours of in-store training at an existing CeX location to get to grips with the business model – this ensures that when a franchise owner goes into the field, they are well versed in the business processes.
A key strength of this unique franchise model is the support provided by the CeX team. Stock support, marketing and store location assistance are all part of the package. On top of this, the business’ bespoke computer systems are coordinated centrally to make the processes of buying, selling, stock listing, advertising and administration easier than ever. This leaves franchise owners free to concentrate on running and growing their businesses independently. It is this level of enduring professionalism that has propelled CeX to such a mighty status in franchising.
For investors looking to become part of a business with national brand recognition, a proven business model and a cast iron reputation, CeX is, without question, an out of this world opportunity.