Mary Brown’s Chicken & Taters is a well-known and well-loved Canadian brand with a 50-year history of success and thousands of fans across the country. After five decades of perfecting its methodologies, amazing menu and approach to guest service, Mary Brown’s is proud to launch internationally. Following careful analysis of population density, growth projections, demographics, competition, economics and ease of assimilation, the UK shows excellent potential for this iconic Canadian brand. Mary Brown’s was founded in Newfoundland and Labrador, Canada, in 1969. The province is renowned for hospitality and commitment to community. That same spirit is infused throughout the stores across Canada and will carry through globally.
Mary Brown’s has developed stringent standards in every facet of operations – cooking, cleanliness, service, product taste/ appearance/presentation, store appearance – and beyond. Each store is frequently assessed and graded for adherence to standards by internal and independent parties. All franchisees are required to complete a rigorous training programme that encompasses all aspects of running a successful business.
Commitment to franchisees
Mary Brown’s 50-year history as a Canadian franchise is matched only by its commitment to its franchisees. Mary Brown’s has won the Canadian Franchise Association’s Franchisees’ Choice Award nine years in a row. Hadi Chahin, president and COO, credits the owner- operators with the brand’s longevity. He says: “They are at the heart of our brand and bring the brand to life in communities across Canada and – going forward – across the globe.”
How well is Mary Brown’s performing?
• Store count has doubled in the last decade – currently at 170-plus stores in Canada with plans to reach 200 by 2020
• 50 years of credible, sustainable, repeatable results achieved and same-store sales growth has increased steadily for 15 consecutive years
• New store design and logo in 2018 reinvigorated the brand and captured the attention of a wider customer base including millennials
• Awarded one of Canada’s Best Managed Companies in 2019
Looking to the future
Mary Brown’s goal is to open 300 stores in the UK. Are you ready to be part of its success story?
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