The Franchisor's Perspective
Four franchisors give their tips on attending a franchise exhibition.
Ask the Right Questions
The Driver Hire team are ready to handle a mix of questions, from the simple to the more in-depth. These questions could relate to purchase costs, specific territories, training, franchisor support, as well as potential profits. We understand that the majority of people attending franchise exhibitions are carrying out research and we’re not looking to sign anyone up there and then. Starting a franchise is a big decision and we like to help people make the right choice for them and their family.
On leaving a franchise exhibition you should have a better understanding of which business sectors and franchises might be right for you. A good franchisor will contact you following the exhibition to inform you of the next steps in the process, should you wish to proceed.
Graham Duckworth - Driver Hire
Take Full Advantage of Crucial Seminars
For us, it’s a great way of meeting the best people, who can add to the award-winning success of our team of ActionCOACH Franchise Partners.
We always run seminars that not only explain some of our coaching strategies but also are helpful to anyone looking to improve their business or life. We always have Franchise Partners on our stand so that visitors can ask any questions they want and get the answer from someone who actually runs a franchise – hearing it from the horse’s mouth is much more engaging.
The seminar programmes are the most useful part of the exhibitions for people who have only just started their franchise research. If you have a plan of action, you will make the most out of the day and come away with a lot more confidence on how to move forwards in your franchise journey.
Ian Christelow - ActionCOACH
Franchise Recruitment Is Not A ‘Franchise Sale’
We will be hoping to meet high-quality, well-informed potential partners. We are looking for people who are not just ‘in it for the money’.
We are publicising our services in The Franchise Magazine and other platforms, both at and ahead of the show, and underlining our commitment to quality and our highly ethical approach in all publicity. We are upfront and honest about the investment levels required; we offer visitors the chance to question our MD and franchisors on the stand; and we talk to all visitors to learn more about them, rather than just gathering contacts and handing out information.
We hope all visitors to the Right at Home stand will leave with a clear picture of our business model and an equally clear idea of what we look for in our local partners.
Kate Dilworth - Right at Home UK
Get the Advice of Those Who Have Been There Before
The best people to ask about a franchise are existing franchise owners. An exhibition provides you with an excellent opportunity to chat directly to franchisees from different organisations as well as to franchisors. Ideally, exhibiting companies will have several.
Weigh the options carefully and be sure that you have visit the stands of some of the independent advisors taking part, listen to seminar presentations that interest you and check out the career clinics. Be prepared to ask as many questions as possible and don’t allow yourself either to be carried away by a convincing sales patter or be pressurised into making a final decision on the day.
Steve Welsh - Kare Plus