Sign up to the newsletter

Jonny Masters, Recognition Express

After 18 months running a branch of Recognition Express with a friend, entrepreneur Jonny Masters has decided to go solo and launch his own business, Recognition Express Leicester West.

The company specialises in providing organisations with corporate recognition goods such as name badges, branded promotional products, business gifts and signs. Jonny previously co-owned its Coventry franchise with Alex Newman. In its first year alone, the business was so successful that it became the second fastest growing franchise in Recognition Express' 27-year history. Before setting up their franchise, both Jonny and Alex worked at the Recognition Express head office in Hinckley.

'Because I was Production Manager at Recognition Express, I had an insider's understanding of how it operates,' says Jonny. 'I knew that it is a strong brand, has an enormous product range, successful franchisees and a very supportive network. I jumped at the chance to run the Coventry franchise with Alex and now that I've had first-hand experience of being a franchisee, I think the time is right to try going it alone.'

Nigel Toplis, Managing Director of Recognition Express, adds: 'It's been great to see Jonny progress from our head office to become his own boss. The Coventry franchise has really boomed and I've no doubt that Jonny's talent, enthusiasm and drive will mean that Recognition Express Leicester West will also thrive.'