Prem first developed a taste for the Baskin Robbins concept 13 years ago when he was involved in the brand's successful expansion in Saudi Arabia. "The Baskin Robbins ice cream parlour concept is fun and unique," enthuses Prem. "I love the fact that there are 31 different flavours of ice cream, including fat free, sugar free and yogurt varieties available so there is something for everyone - even those on a diet!
"When I moved to Cardiff to focus on my other business, my business partner Angrej Singh Brar and I realised that there was a gap in the market for Baskin Robbins. The potential market was huge - especially as a massive shopping mall had opened in the city centre. We already had a great location, which was suitable for a unique, fun brand so contacted the Baskin Robbins head office to put forward our application, which was accepted.
"Opening an ice cream parlour in the middle of winter did not concern us, because Baskin Robbins has developed a range of ice-cream related products that enable the customers to enjoy their favourite Baskin Robbins flavours throughout the year. We believe the range of grab 'n' go tubs and ice cream celebration cakes will be a huge success, because customers can select their favourite flavour or cake in store and then take them home to enjoy with their families and friends.
"We are excited about 2010 because it will be our first year trading and it is also Baskin Robbins' 65th anniversary. By the end of 2010 we aim to turnover £500,000 and we plan to offer our products to local hotels and supermarkets to increase brand awareness and our customer base."