Feed your imagination
There are few franchises so eye-catching as BoConcept. Everything from its bespoke furnishings to its swanky promotional events oozes professionalism, beauty and persistent reinvention. Jamie Brown looks at how this incomparable business combines style and substance for breath-taking results.
BoConcept is an undeniably stylish business concept that actively encourages the creativity of its franchise owners. Having begun life with two Danes with one idea to provide stylish, high-quality furniture at an affordable price, the business has grown over 60 years to become a frontrunner in interior design concepts.
Franchise owners looking to become part of a brand that promotes design quality and style need look no further. Country Manager for BoConcept UK and Ireland, Zoe Shields, explains that the BoConcept offering is unique in today’s market: “It is a complete retail solution – that offers franchise owners the benefits of being of a big chain – and the freedom of being independent.”
BoConcept is a world-renowned brand and begun trading under the name at the heart of Paris’ bustling Centre Ville in 1993. Now there are hundreds of stores across the globe, offering the same high-quality products in salubrious locations such as New York, California and London.
In an ideal franchise owner, BoConcept UK looks for driven people who have a passion for design and are willing to strive to offer exceptional service. A large part of a BoConcept franchise owner’s role is building a client base through delivering excellent customer service Zoe continues: “We are looking for people that want to take a hands-on approach, and be involved in the business on a day-to-day basis. We offer a full training package.
“People come from different walks of life, some with retail and design experience, some not – we are looking for people with experience of running some kind of business – who can understand the finance side of things.”
The training is in-depth to say the least – franchise owners can expect to possess a working knowledge of how to deliver an exceptional design and advisory service with regard to retail by the time they take on their individual location. Support too, is comprehensive and continuous. Investors can operate safe in the knowledge that someone who can help is always at the other end of a telephone.
Franchise owners would take on a management role in this business, running their own furniture retail outlet that also provides design solutions for a traditionally loyal customer base. According to Zoe, the business has plans to expand further across the UK: “We plan to open a further 20 stores in the UK and Investment levels start from £100,000.” If you are looking for a stylish franchise with a track record of flourishing franchise owners, BoConcept should undoubtedly be right at the top of your list.