Caremark is a domiciliary care franchise, which offers care and support services to individuals within their own homes and their local communities. The services offered are not limited and can include anything that a family member might be able to provide, for example, personal care, companionship and domestic support.
Caremark franchise owners offer support services to a wide range of customers and organisations within their territory giving them the maximum opportunity to grow their business to its full potential, while maintaining the highest standards of care and professionalism.
Caremark is now in its sixth year of trading and is continuing to grow at an impressive rate in its demanding marketplace. Now with over 60 offices in the UK and Ireland, Caremark is establishing its reputation for excellence and quality, which continues to strengthen as the network grows. There are now over 2,000 people employed across the network, providing support services to over 2,500 customers – driven by the passion and determination of Kevin Lewis, founder and CEO of Caremark Ltd. Kevin’s experience in the industry started more than 20 years ago, when he launched what is now the UK’s biggest domiciliary care provider – an ambition he has the determination to exceed with Caremark. The most significant difference and the characteristic that gives the most competitive edge is Caremark’s responsiveness to change that has been built in to its culture right from its inception.
The knowledge and support provided by Caremark’s specialist and dedicated Support Team allows franchise owners to utilise their many skills to include business development, marketing, IT, finance, business development and of course, care services. “The Support Team has been professional, supportive, passionate and dedicated about the brand and the business,” says Naz Asghar, Caremark (Cheshire North East). “We were convinced from the very first impression we got from Caremark that we would get the support we needed to operate the business successfully.”
High Standards of Care
It is no myth that there is a need for more high quality care providers. Caremark’s methodologies are tried and tested and the company takes measures to ensure that its network is delivering on its promises.
An Expansive Sector
The care sector is a large and exciting market in a climate where many other sectors are suffering from inescapable economic hardships.
At Caremark, we are looking to form a strong network by seeking partnerships with the highest calibre individuals and then providing them with a solid opportunity to underpin their success.
The Franchise Package
- Exclusive territory rights
- Ongoing comprehensive support plan
- Two-weeks intensive residential training programme
- Operational software packages
- Territory launch programme
- Fully documented operating system
- Operations Manual
- National website inclusion
- Professional membership and registration fees
- Stationery and promotional materials
- Corporate uniforms
Initial Investment Required – £29,500 + VAT including Licence Fee
Franchise Owner Profile
How have you found the support provided to you by the Caremark support team?
As I have a Regional Support Manager I can contact at any time, having this immediate line of communication has added invaluable information and support to my business.
What would you say were the main components of your success?
You make your own success by sheer hard work and being in total control of everything that happens within your business. Also by sticking to the Caremark system I have been able to implement key office and management staff at the correct time. The hard part is then letting go slightly and leaving the managers and office staff to do their job.
How do you intend to pursue excellence in your own business?
I audit my business at regular intervals. We never know when we may be inspected by Caremark Ltd, the CQC or the Contract Manager from our local Social Services. I also speak to our customers and their relatives on a regular basis, which will identify any problems with our service immediately. We can then identify and act upon any problems without delay. Providing an excellent service to our customers is very important to us as is maintaining our high standards and excellent reputation within our area.
Do you feel you have been able to satisfy all of the objectives you hoped to achieve when you joined Caremark?
Yes. When I started my business I did a very realistic and slightly ambitious business plan. Twelve months later we are pretty much where we should be, which I am delighted with.
What kind of person do you think it takes to operate a Caremark franchise?
Someone who is very hardworking and dedicated to giving 100 per cent to their business. Having experience in running their own business would also be beneficial, plus having a good sense of humour and a very supportive family helps.
What do you feel is the most rewarding aspect of your Caremark business?
Gaining the trust from our customers who may not have been receiving a high standard of care before. When you get compliments from the customers and their family as to the high standard of care they are receiving, it is very rewarding and a credit to the Care Workers who support that customer. We also care for a lot of customers who are at the end of their lives and to be able to support the customer and their family at such a distressing time is very satisfying.
I mustn’t forget to mention that seeing your business grow at a steady rate is extremely satisfying. At the end of every week before we leave the office, we write in huge letters on the white board how many hours of care we are providing. This has increased at a steady rate throughout our first 12 months and is very motivational.
Alison Jackson (pictured right, bottom), Caremark (Calderdale)