Potential franchise owners pick Cash Generator as their preferred franchisor
National high street retailer Cash Generator continues to go from strength to strength and, as a result, is regularly attracting a high calibre of franchise owners wishing to join the network, a number of whom are leaving well-established franchisors.
W ith more than 120 stores currently open and plans for a further 16 stores in the UK before the end of 2010, including Leeds, Bristol and Inverness, Cash Generator is well on its way towards reaching 200 stores by 2013. Furthermore, with ambitious plans for the future, including expansion into Europe, it is of no surprise that Cash Generator has witnessed a surge in quality franchise owner applications in recent months.
One couple, Warren and Carol Wadeson, left a property letting franchise to open their first Cash Generator store in the town centre of Rugby in August. After seven years with their previous franchise, the couple decided they wanted a fresh career challenge and, after researching a number of possible franchisors, chose Cash Generator, after being impressed with the company's business model and multi-income streams of retail and financial services.
The husband and wife partnership have teamed up with their son, Sam, to embark upon a new career in retail with Cash Generator, and plan to have an empire of five stores within 10 years.
Warren comments: "After many years with a property letting franchise, we wanted to branch out into retail. We researched a lot of franchisors and were attracted to Cash Generator, a national brand that suited the whole family. The support we have had from head office has been first class. From the CIPD-approved training course to the ongoing store support, we're delighted and are confident we'll have a successful future with the brand."
Stuart Saunders, from Devon, is another franchise owner who has switched franchisors, swapping sandwich making for the world of discount retailing.
Having previously owned three sandwich retail franchises for eight years in the South West of England, Stuart was tired of the long hours associated with that industry and wanted a new start with an equally good franchisor.
Stuart says: "I wanted a new challenge, one that allowed me to reduce my working hours, with improved margins and Cash Generator answered both of those. After eight years at Subway, the brand element was also important, and as a national high street retailer with ambitious plans for the future, the company really appealed to me."
With his first Cash Generator store due to open later this year, Stuart has scheduled into his business plan a portfolio of stores in the region.
Whether or not you are a franchise owner, if you are interested in finding out more about an exciting national brand that continues to grow, visit the Cash Generator stand at the National Franchise Exhibition at the NEC, Birmingham, on 1 and 2 October.
Established in 1994 and based in Bolton, Lancashire, Cash Generator is a full member of the British Franchise Association.
Reported by Rick Wheeldon