One of the UK's original international-style espresso bar chains, Coffee Republic is to offer franchises for the first time. Coffee Republic's Brian Carroll reports
Coffee Republic's new franchise concept is being launched on the back of its highly successful Coffee Republic Deli concept. The introduction of the new Deli format set Coffee Republic totally apart from other coffee bars, cafes and restaurants and, best of all, converted units have seen an average turnover increase of more than 25 per cent.
During the past two years the company has converted a number of its traditional espresso bars in and around London and Heathrow to the Deli format.
'We offer the same great coffee that is our heritage,' says Commercial Director Mike Baker, 'but we have added a hot and cold fresh food range, served in a quick service environment.'
Coffee Republic still has a very limited number of existing bars ready to be converted to the Deli format, which will be handed over to franchisees as up and running businesses.
This offer, which the company believes is unique in British franchising, has already proven to be very popular. 'By offering existing fully staffed and equipped units with proven high levels of turnover, new franchisees can be up and running inside six weeks rather than the six months common with green field sites,' Baker adds.
Making it Better
'Coffee Republic Deli is hugely successful and fresh food is ideally suited to hands-on management,' reveals Baker. 'That's why we decided to seek franchise partners. We have in place great systems and training for our 50 existing bars. We are confident that we can take people from a wide range of backgrounds and have them running their own businesses in just a few weeks.' Your Route to Coffee Republic
There are four franchise opportunities at Coffee Republic:
Route 1: Fast-Start.
The existing units offered are already major cash generators.
Route 2: A New Coffee Republic Deli.
For those who want to own a brand new unit in a location of their choosing.
Route 3: Turn the Republic into an Empire.
Coffee Republic is also seeking Regional Development Franchisees to operate entire regions of the British Isles. These investors will have the opportunity to recruit franchisees to develop around 25 new Coffee Republic Deli outlets in their operational area.
Route 4: Republics around the World.
Serious International Master Franchise opportunities are also on offer.
Meeting the Demand
Coffee Republic™ brought international style coffee bars to Britain in the mid 1990s, and since that time it has become almost impossible to comprehend the rate at which the demand for really great fresh coffee has grown.
Now, something really rather special is happening. During the past two years we have been busy re-inventing the way the British enjoy coffee by bringing together freshly made food with what the press has described as Britain's 'best cappuccino' and so creating Coffee Republic Deli™.
Before we created Coffee Republic Deli™ coffee drinkers had a dismal choice: They could drink great coffee in an espresso bar, or they could eat great fresh food in a restaurant - getting both together was very difficult and with fast service even more difficult to find. Coffee Republic Deli™ not only offers both under one roof, we combine our fresh food offer with truly fast service. It is little wonder that our Delis are meeting the demands of thousands of extra guests every week.
Our Deli format is unique - no other coffee bar, café or restaurant matches our concept. By combining our renowned coffee pedigree with a brand new range of high quality fresh food and in-store baked bread and pastries we have created an all-day business, from breakfast right through to early evening snacks.
Be first in the queue
Now you can get in on the opportunity we have created - and unlike almost any other franchise offer, you don't need to start on the ground floor! As a franchisee you could grab one of our existing units with a proven turnover. You will add your time and enthusiasm to our 10 years of experience. We will teach you everything about running a business - you don't need any previous experience.