Beauticians nationwide are expanding their businesses as Cuticles franchisees. National marketing, professional credibility, on tap business advice and training in beauty techniques are just some of the benefits they enjoy

Luxury nail, beauty and tanning franchise Cuticles is glamming-up the image of mobile salons with its network of qualified technicians maintaining every aspect of quality service with cutting-edge developments and products.

Originally created to plug the market gap for professional nail, beauty and tanning salons, Cuticles has quickly expanded its offering to include mobile units and has already put 35 technicians on the road. 'This is the first mobile salon network of its kind in the UK,' state Founders Ros Lewis and Cathy Stewart. 'With TV programmes such as Desperate Housewives and Footballers Wives, there is more awareness of the range of treatments available. In fact, a manicure went into the consumer prices shopping basket for the first time last year.'

Cuticles has teamed up with market leaders and 'celebs' choices' Australian Bodycare, St Tropez and Creative Nail Design for the ultimate in pamper power. 'Based upon tried and tested promotional and cross-marketing activities, the Cuticles franchise package comes with a fully developed marketing strategy,' adds Ros. 'It's an offering based on an unbeatable combination of the best products and techniques, supported by extensive training, and a highly developed brand ethos.'

For existing beauticians, Cuticles offers the opportunity to maintain independence but benefit from national branding power, ongoing training in a range of beauty techniques, business advice, corporate stationery, branding, corporate mini (optional) and the support of other franchisees.

'We see this as a really exciting opportunity for those people who are passionate about beauty, luxury and high quality service to really excel in business,' explains Ros. 'Cuticles is built around quality and passion and because of this, we need people who are committed, enthusiastic and determined. Our criteria is for sharp, smart, and sassy budding entrepreneurs who are ambitious, self-motivated and very hard working. You must be prepared to grow as part of a brilliant and constantly evolving brand. We have a successful track record to prove that this is a formula that works. Our name is synonymous with quality, sophistication and satisfaction among our loyal customer base.'

Susan Walters - East London

"I was a beauty therapist for six years before joining Cuticles. What makes them different is that you have the freedom to be your own boss and what you earn is yours to keep. Sometimes as a mobile therapist you can feel isolated, but with Cuticles support is always available and you can speak with other therapists to get ideas. I'm currently working towards my Grand Masters in Creative nails. Since joining Cuticles there's been a noticeable increase in my client base and in the amount of ongoing and referral business."

Carole Loftus - Twyford, Reading

"As a full-time events manager I was only running my beauty business in the evenings and at weekends. I thought Cuticles was a great idea. Operating on my own I don't have the credibility, with Cuticles you have the brand, support and other people to swop ideas with. It's opened up a fantastic opportunity. The training is continuous so there's always something new to learn. Cuticles are great at answering questions or even giving you a confidence boost."

Reported by Rachel Spaul