Detail Clean: The state-of-the-art cleaning company

Investment in state-of-the-art vehicle tracking technology ensures Detail Clean franchisees provide a reliable and professional domestic and commercial cleaning service, report Rachel Spaul and Stuart Anderson

'We were one of the first domestic cleaning companies in the UK to adopt a Vehicle Management System and this is what differentiates the Detail Clean concept,' reveals Managing Director Sandra Leggett. 'This system remote manages the position of every vehicle through tracking devices to allow confirmation of arrival times, reduce insurance costs, provide detailed directions for cleaning crews, and eliminate unauthorised breaks and vehicle use.'

Detail Clean has updated and improved its sophisticated vehicle management system, including a master system at its head office. 'Using the latest software, GPS Satellite and the internet, the system no longer relies on the use of a sim card to gather vehicle information - all vehicle information is automatically relayed to the master computer every six minutes,' adds Sandra. 'The information relayed is very detailed including location, journeys, time at location, speed of vehicle and more.

'The benefit to our franchisees is that they no longer need a separate computer or the lease cost for it. They can now contact the master computer at head office via our IP address to view their vehicles over the internet 24 hours a day. This has reduced the cost of operating the system from £18.47 to £8 per week per vehicle.'

Working couples, single people, new and expectant mothers, the elderly, people who simply don't like cleaning... the customer base for domestic cleaning is growing all the time, as having a professional cleaner is no longer viewed as a status symbol restricted to a minority of households, but rather a normal part of many people's lives.

'Combine this burgeoning market with the very valuable and recession-defying commercial cleaning market, and Detail Clean franchisees have a large and varied market at which to target their business,' states Sandra.

In supplying its cleaning services to both domestic and commercial clients, Detail Clean is maximising the business potential of its concept, especially as Detail Clean franchisees get exclusive rights to pursue both sectors within their territories. 'Our ultimate aim is to provide comprehensive and exemplary services to customers nationwide and a network of fully equipped franchisees is the best option for achieving this,' reflects Sandra. 'With an extensively proven pilot company-owned operation, a franchise package professionally developed with the assistance of Franchise Development Services, and our first two franchisees trading, the momentum is with us and we are planning to partner with our first wave of franchisees during 2006.'

New franchisees will receive full and ongoing support, starting with three days of classroom training covering sales and marketing, recruiting and managing staff, administration and customer service. This is complemented by a further five days of hands-on training at a company branch.

'Franchisees are then ready to launch their businesses,' Sandra continues, 'and we spend six more days assisting at their office pre- and post-launch to vet, hire and train staff, begin marketing and supervise their first cleaning jobs. We're not looking for experienced cleaning managers or a high investment, rather we want honest and ambitious individuals to match our commitment to quality of service and assist in the building of this brand across the UK.'

Akpata Wanogho, the second Detail Clean franchisee, wanted to become his own boss in the cleaning industry working within both domestic and commercial cleaning.

'For many years, I've had the ambition of working for myself. After a lengthy career working in the Civil Service, I decided to look for a franchise opportunity within the cleaning industry.

'I met with many prospective franchising companies and each time the franchise package required me to pay huge amounts of money in return for a certain annual turnover. These companies were offering very small and limited territories and I was growing very tired of dealing with them until I met Detail Clean.

'On my meeting with Sandra Leggett, the Detail Clean franchise was fully explained to me and they were offering substantial territories. I also appreciated Sandra's honesty and the future aspirations for Detail Clean were very appealing to me. I also appreciated that it was a management franchise in domestic and commercial cleaning, as I had initially only looked at franchises in commercial cleaning. I was given training at the Detail Clean head office and at the cleaning site. I have always been fully supported in running this business. Although my business has only recently launched, I already feel that there is a bright future ahead of me.'