Award-winning etyres drives sales and profits up

Award-winning online tyre company etyres is driving sales and profits up as more and more customers turn to the internet to get the best deals.

Etyres is delighted to have been awarded one of the most prestigious accolades in the world of franchising.

The UK’s leading online tyre company has received the Bronze prize in the 2011 bfa HSBC Franchisor of the Year Awards, crowning a year of increased profits and sales.

Tony Bowman, Managing Director of etyres, which delivers a winning formula of cheap tyres and a convenient mobile fitting service, was delighted to receive the award.

He said: “These awards are the franchise industry’s equivalent of the ‘Oscars’ and winning Bronze is a tremendous honour and achievement.

“Building an innovative, efficient and sustainable business has helped us to attract and retain some fantastic franchise owners, which has been the key to our growing success as a franchisor.

“Customer satisfaction is at the heart of everything we do and we have a branch network of franchise owners who consistently deliver great customer service.

“Receiving this award is wonderful recognition of this, as well as a fantastic morale boost for our whole team.”

The judges were looking to reward franchisors that strive for excellence and set the example for others to follow, from development in new systems to franchise support and from enterprising initiatives to outstanding ethical management.

etyres is experiencing strong growth across the country with year-on-year sales up by 25 per cent as customers go online to track down the best deals for tyres.

The company has built its success on the back of cheap tyre prices, a convenient nationwide mobile fitting service and a user-friendly website featuring Eamonn Holmes and Vicki Butler-Henderson.

Launched in 1997, etyres operates well as a sole trader franchise, but is also proving to be an increasingly popular choice for husband-and-wife and father-and-son partnerships.

The franchise quickly develops into a multi-van business in an exclusive territory. Its low operating costs mean customers get cheap prices and franchise owners enjoy attractive profit margins.

Many branches achieve the second year projected turnover in their first year and last year, the most successful branches exceeded £1 million.

Tony said: “We have developed a winning formula for the business and it has weathered a crippling recession. There are 30 million cars on the UK roads and they will all need tyres at some point.

“We don’t waste money on expensive TV adverts and gimmicky promotions – our message is simple and honest – we save our customers time, hassle and money!

“We are always at the top of the Google listings and are constantly improving and updating our systems to keep etyres the UK’s leading online mobile tyre fitting company.”

Initial Investment Requirement

The average requirement for initial investment is £35,000 + VAT, which includes a deposit on the van and all fitting and balancing equipment, etc., plus training, manuals and various services such as discount group insurance.

How it works

Customers view a price list of tyres or batteries on the etyres website, with prices up to 40 per cent below those of leading tyre depots. Orders and payment can be made online or through etyres’ call centre.

The order is then entered into the server at head office, which allocates and transmits the details to the franchise owner.

The franchise owner orders the tyres from the supplier and contacts the customer to arrange the fitting.

The franchise owner delivers and fits the tyres at the customer’s choice of location.

The customer receives a receipted invoice by email and a desktop link for easy access to etyres’ after sales programme of free puncture repairs and simplified re-ordering.