Success on tap for Tracey
Tracey Platt’s goal of one day running her own pub had been brewing for a number of years, so when her employer Greene King announced the launch of its Meet and Eat franchise, she knew her dream could finally become reality
Having managed other people’s pubs for a number of years, Tracey Platt had been waiting for the perfect opportunity to run her own pub but with the support enjoyed by franchise owners, so when Greene King launched its Meet & Eat franchise in 2011, she knew her wait was over.
“I had come to the time in my life where I wanted to be my own boss after managing pubs for breweries for 22 years – the last 11 for Greene King,” explains Tracey. “I knew I wanted the freedom of running my own pub but instead of becoming a tenant, I wanted the backing of a company I had total confidence in. So when the Meet & Eat franchise was launched, I was interested immediately, as I knew the people at Greene King and trusted their integrity.”
However, before she became franchise owner of The Canterbury pub, in Tewskesbury, as with anyone considering investing in a business opportunity, Tracey carried out extensive research to make sure that the Meet & Eat franchise met all the criteria she had listed.
“I looked at three or four pubs and had lots of questions for Greene King, and when they gave me the answers I wanted to hear, I knew I wanted to become part of its success,” adds Tracey.
Each Greene King Meet & Eat franchised pub is completely refurbished so that it is ready to trade from day one. Whereas it is the tenant’s responsibility to make a pub a success from scratch, – such as creating menus, sorting out deals with suppliers and being more office based – a Meet & Eat franchise owner is helped every step of the way.
“I love being a Meet & Eat franchise owner as everything is set up for you,” enthuses Tracey. “I get to do what I enjoy most, which is looking after the customers, and don’t have to worry about any of the creative thinking as Greene King supplies templates for such incentives as sports quizzes, curry nights, bingo and Christmas.”
By tapping into Greene King’s history of success, reaching back to 1799, its Meet & Eat franchise has been specifically designed to put the pub back at the heart of the community by offering traditional fayre in a family-friendly atmosphere.
The Meet & Eat franchise will suit anyone who has a background in dealing with customers and delivering a great service. Although Tracey has experience of the pub industry, a number of franchise owners don’t, having acquired skills from other business sectors. All Meet & Eat franchise owners enjoy comprehensive training and audit programmes aimed at helping them run their pub smoothly and profitably.
“The support I have received has been superb and I know that if I ever need any advice, I can call my Business Advice Manager,” adds Tracey. “With this kind of back-up, I know I will be able to reach my target of £45,000-£50,000 by the end of my first year and eventually have another two or three pubs.”
Written by Fraser McKay