Julie finds being a MOLLY MAID Franchise Owner very rewarding
Since winning the MOLLY MAID Newcomer Of The Year award in 2003, Franchise Owner Julie Beckham has been rewarded with four exotic holidays and other accolades in recognition of her success
Julie Beckham (pictured) invested in her first MOLLY MAID franchise in Bexley eight years ago and, such was its success, she expanded her business two years later to include a second territory covering Sevenoaks. She was joined by her husband Richard Harris in 2005.
Together, the couple have seen the two territories consistently grow and now operate 12 routes with a gross turnover of £530,000 in 2010. In the last 24 months alone, turnover has increased by 21 per cent. As with all the brand’s successful Franchise Owners, Julie’s achievements have been recognised by MOLLY MAID with a string of rewards after reaching certain business milestones.
“I got off to a flying start when I was named Newcomer of the Year, which I have since followed up by qualifying four times for the MOLLY MAID Travel Incentive Programme awarded to Franchise Owners who reach a certain target,” explains Julie. “These holidays are always a generous incentive and we have enjoyed five-star holidays to Portugal, twice to Antigua, and this year we have qualified for a holiday to St Lucia.”
The travel incentive programme is just one of the many ways in which MOLLY MAID spurs on its Franchise Owners to further success. Julie explains: “There is also the President’s Circle, which has a number of different tiers. I am currently at Silver but am hoping to make it to Gold next year. This scheme enables Franchise Owners to claim back a significant percentage of the costs of our flyer marketing campaigns.
“These flyers are our major tool for attracting new customers and, on average, we distribute around 200,000 flyers a year. “We plan and book our flyer drops at least a year in advance to maximise the impact of the campaign. It is essential to do this year on year in order to reach every potential customer in our area and maintain the successful position of the business.”
Julie also praised the way the MOLLY MAID liveried cars create a lot of interest from potential customers. “They’re fantastic – like little mobile billboards and a key part of how we advertise our service,” she adds.
MOLLY MAID encourages its Franchise Owners to forge strong business relations and friendships with each other and Julie believes this is one of the secrets of the brand’s success.
“We never feel isolated – we help each other with ideas and problem solving. The Support Office organises an annual convention for the whole network and we have a series of regional meetings to ensure we are always kept up to date with any developments. Many of us are in regular touch throughout the year on a more informal level to swap ideas and best practice policies.”
As well as providing each other with mutual help, MOLLY MAID Franchise Owners also receive guidance in a variety of ways from the franchisor.
“You really do get the best of both worlds at MOLLY MAID,” enthuses Julie. “We are not only masters of our own destinies but we also receive constant support from MOLLY MAID either from a business advisor or from the wider support office staff who are always there but are never intrusive.”
Having extended her franchise agreement once, Julie has no hesitation in doing so again. “It is a fantastic business opportunity for people from all backgrounds and walks of life. My children were just two and four when I started and it has been rewarding to be able to combine what has grown into a successful business with the demands of a young family,” she says.
Reported by Fraser McKay