Do more with an Orange franchise

In the mobile phone and related communications sector, Orange has been one of the leading brands in the UK for many years. Orange has a very significant share of the UK market in terms of number of connections.

Having established several hundred retail shops and captured an ever-increasing market share, Orange is now undertaking a franchise owner recruitment programme in order to further penetrate the UK marketplace. The franchised shops will be in addition to the company-owned outlets.

The package includes...

• Full Induction Training
• Promotional Package
• Bespoke IT System
• Operations Manual
• On-site support
• Launch Programme
• Stationery Package
• Corporate Dress
• Licensing Rights

1st Store open

Iain Humphrey's first Orange franchised store opened at the entrance of a busy shopping centre in Bridlington in August, with comprehensive assistance provided by Orange's franchise team including a full store plan and shop fit. "We absolutely love the look of the Orange store," says Iain. "It's very up to date as well as being very viable on costing. It's simplistic for the customer with a choice of counter top service or private consultation. Orange provided a turnkey operation and we were ready to open within three weeks."

Prior to launch Iain and his staff were provided with Orange's comprehensive training programme to prepare them for operating the business. "The experience we've had of Orange's training is second to none," he reports. "Orange is committed to providing top training because it is important for our customers to feel the advice they are getting is aimed at them personally. The standard of the preparation makes this franchise open to a very wide range of people with no industry experience."

Orange's commitment to maintaining the highest standards across all its stores is reflected in the support that will be provided to franchise owners through a team of Divisional Managers.

Iain's Regional Manager has been on hand prior to and during the launch of his store, with a focus on ensuring all aspects of the setup meet Orange's exacting standards. "Orange has made it easy for me by providing an experienced support team to install the procedures into my business," he reflects.

The Bridlington store is the first of many for Iain, who plans to have 10 locations open under the Orange brand in time for Christmas. "We're looking for similar sites in other town locations," he reveals. "With Orange's national advertising, the brand provides the footfall to the store, which is proving noticeably higher than in my independent locations. The combination of a great brand and the entrepreneurial drive of the franchise owner is sure to bring big rewards."

Franchise Over the years, Orange has developed a tried and tested business system. It has fine-tuned its operation and is now seeking through franchising to replicate its proven format.

Orange is committed to capturing more market share and, through a dedicated and committed team of franchise owners, to take the business to ever-higher levels of success. The success of Orange could be YOUR success.

Are you...

• Professional in approach?
• High in business calibre?
• Able to relate well to people?
• Committed to following a proven successful system?
• Possessed of a business building attitude and vision?
• Able to recruit and manage a small team of staff?
• Dedicated to delivering high service standards?