Ovenclean targets landlords
Domestic oven cleaning franchise Ovenclean has revealed a new support initiative designed to help its franchise owners to target a potentially lucrative source of new business: lettings agents.
'One of the consequences of the credit crunch has been a strong increase in the rentals marketplace,' explains Marketing Director Anne Blee. 'As people move out, landlords want their properties to look clean and tidy - and that includes a gleaming, good-as-new oven in the kitchen. Some of our franchise owners have already developed relationships with local landlords and lettings agents, resulting in a profitable new income stream, so we decided to develop a Lettings Agents Pack to benefit the entire network.'
Based on experiences in their own territory, successful Ovenclean franchise owners Tracey and Fatih Tek, who have over 2000 regular customers, have assisted in putting the Lettings Agents pack together. 'Due to the credit crunch, when some of our customers scaled back on having their ovens cleaned we thought hard about alternative ways of generating new business,' says Tracey. 'We decided to contact local landlords and agents, and have negotiated exclusive contracts to meet all their oven cleaning requirements.'