One of the UK's longest established and most successful domestic oven cleaning franchises, Ovenclean, has signed up to a new advertising campaign with JamieOliver.com, to highlight to customers that good cooking starts with a clean oven.

The deal is part of a national marketing campaign, aimed at increasing awareness of the Ovenclean brand, promoting its services to customers and helping generate leads for its franchise owners.

Anne Blee, Marketing Director of Ovenclean, said: "We're delighted to have secured this opportunity to expose the Ovenclean brand in a colourful and imaginative way. The launch of our website last year was hugely successful and combined with a series of marketing initiatives contributed to the highest levels of customer enquiries we have seen in our 15 year history."

The JamieOliver.com campaign will include banner advertising, top tips on how to keep your oven clean and a competition in the Jamie Oliver newsletter for customers to win a top of the range Smeg microwave.