The Certified Franchise Executive (CFE) designation has become widely known and recognised as a mark of distinction among franchise leaders. Any franchisor, franchisee or supplier actively engaged in franchising, who has completed the necessary requirements of the programme within the three-year time frame which includes coursework and attending franchising events, is eligible to receive the CFE designation. By becoming a CFE, graduates commit themselves to lifelong learning and an ongoing pursuit of knowledge of franchising.
Roy said: 'What impresses me most is that some of the most important leaders in the US have seen fit to devote their time to achieving this designation. I feel privileged to join the ranks of what is considered to be such a distinguished group of people. Through my participation I have come to recognise the value of such courses for ensuring professionalism across the franchising industry.'
At last year's convention Roy was named an Honorary Professor of the International Franchise Academy of the Beijing Normal University in China, which through its association with FDS can now offer an undergraduate major in Franchise Management. He is also a Fellow of the Institute of Directors, a Member of the Chartered Institute of Marketing and a Member of the Institute of Export.
Roy founded FDS in 1981 following comprehensive market research assessing the future potential of franchising. FDS has since played an important role in promoting, marketing and encouraging franchisors to grow their businesses by following a true Business Format Franchise programme. The company is a Member of both the UK and international governing bodies of franchising, The British Franchise Association and the International Franchise Association.
PIC: Roy Seaman (centre) receiving his CFE from (left) Linda C. Haneborg CFE (Senior Vice President of Communications PR, Express Personnel Services; Chair, ICFE Board of Governors); and Steven J. Greenbaum, CFE (President & CEO PostNet International Franchise Corporation; Chairman, IFA Educational Foundation).
Published: 17 May 2007
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