The use of Granite Transformation’s exclusive product on a prime time television programme has helped to generate brand awareness and customer enquires for the company’s network of franchise showrooms.
Property series, Beeny’s Restoration Nightmare, used the Italian granite, quartz and recycled glass surfaces produced exclusively by Granite Transformation’s. The products are usually associated with kitchen worktops, however, on the programme the material was used for cladding walls and bath surroundings in the bridal room’s en suite facilities, two dramatic shower rooms and a particularly flamboyant ‘Dream Green’ bathroom. Emphasising its versatility as an interior finish, it also features as matching 300mm square floor tiles in all five completed rooms.
Far from being part of the ‘restoration nightmare’, which relates to the challenges of renovating a decaying 97-room mansion in East Yorkshire, Granite Transformation’s’ contribution to the project went very smoothly, prompting Sarah Beeny (pictured top) to comment ‘We found them brilliant’. Featured in Channel 4’s three-part series, the emerald green bathroom with its backlit bejewelled effect makes an eye catching appearance, while a boxed bath and separate washroom grace Rise Hall’s brand new bridal suite, in readiness for Beeny’s first wedding ceremony.
The opportunity to feature on the programme arose when Beeny and her artist husband, Graham Swift (pictured top), who were already clients of Granite Transformations, realised that the agglomerate material could be used in an innovative way. In view of its light weight, slim dimensions and large slab sizes, they felt it would be ideal for cladding complete bathroom walls, with no visible grout lines.
Danny Hanlon, Granite Transformation’s Chief Operating Officer, said: “It was pleasing to see our materials being used in this distinctive manner, since it highlights the range and versatility of Granite Transformations surfaces, which are not only perfect for kitchen worktops, but bathrooms and many other interior and exterior finishing application too. It’s good to see the brand associated with a high profile home improvement show like this and Sarah’s innovative interiors might inspire others to do something similar.”
Published: 6 December 2010
Back to news