Oven cleaning franchise Ovenclean has appointed Anne Blee as its new Marketing Director. In her new role Anne Blee is responsible for overseeing marketing across a range of franchises at Franchise Brands Worldwide, including the company's flagship ChipsAway.

Although Ovenclean previously came under her remit, Anne's new role will allow her to focus specifically on building the Ovenclean brand and developing the franchise network.

Blee said: "I'm so excited about Ovenclean. It's a lovely business with huge potential and deserving of some real TLC in marketing terms. I've thoroughly enjoyed working with the ChipsAway team and am proud of my achievements over the past few years. However, I'm really looking forward to bringing some fresh ideas to Ovenclean and injecting new energy into the marketing activity!"

Meanwhile, the Franchise Brands Worldwide board has appointed Robin Auld as the new Marketing Director for ChipsAway. Robin was previously with Domino's Pizza for six and a half years, during which time the franchise network doubled to just over 600 stores across the UK, while the national advertising budget grew from £8 million to £22 million.

Published: 4 June 2010

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