Ovenclean’s recently launched centrally organised marketing initiative has proven to be a roaring success for the leading franchise brand; substantially increasing demand for the service nationally as well as impacting on awareness levels.
“We are delighted by the results so far. The integrated campaign has already generated a record number of enquiries for the network,” said Rebecca de Chair, Marketing Manager of Ovenclean. “Over the last quarter alone, we have seen a 20 per cent increase in demand versus the same time last year. What’s more, as we continue to refine and optimise our campaigns we can only expect this to increase even further.”
The regionally targeted, but centrally driven campaign represents a major investment by Ovenclean, in supporting its franchise owners in their territories through high impact promotion of Ovenclean’s services to consumers.
“The campaign includes a mix of online and offline marketing activity, such as Google AdWords and PR,” she explained. “It’s all aimed at raising brand awareness amongst consumers and increasing the number of customer enquiries for the franchise network – ultimately increasing their turnover.
There’s really never been a better time to join Ovenclean,” de Chair concluded. “We are committed to supporting and enhancing our franchise owners own marketing with this initiative, which works alongside the marketing that they are already doing in their territory. Demand is rocketing, our network is busier than ever and things are really looking up!”
Published: 15 March 2013
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