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Interest in acquiring franchising rights is increasingly coming from established trading companies, including shopping mall owners, property developers and established organisations seeking to diversify with proven business models. The franchising concept, therefore, has become a global growth area.

To facilitate these international developments, The International Franchise Directory has been set up to keep stakeholders and observers alike well informed through in-depth reporting on the growth of international franchising.

Comprehensive and up-to-date articles provide details on issues involved in acquiring, establishing and developing a franchise to its full potential, as well as giving readers further information about other opportunities of interest.

The International Franchise Directory is also published within the pages of The Franchise Magazine in print, online, digital and App versions to show the readers the bigger picture of the global franchising industry today.

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