The first film associated with the tie-in will be Shrek 3, scheduled for 2007, and will include such signature promotions as McDonald's Happy Meals. Mike Roberts, McDonald's President and Chief Operating Officer, says:
'DreamWorks Animation shares our commitment to quality, innovation and fun, and they've demonstrated an ability to reach moviegoers of all ages. We applaud their creativity and look forward to building unique and distinct promotions for McDonald's customers around the world.'
Published: 29 September 2005
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