Franchise group ServiceMaster Ltd has launched new customer-facing websites for each of its networks. The TruGreen and ServiceMaster Clean websites both launched in June, followed by sites for Merry Maids and Furniture Medic in July. The new sites have been designed to reflect the updated look and feel of the brands and provide more customer information, including service details, regional contact details for each business and client testimonials.

"As the first point of contact for most customers we were keen to make sure that the websites would work for both our business owners and our customers," said ServiceMaster Head of Marketing Hannah Banfield. "We have developed a clean and consistent design that is easy for customers to use and navigate but that also drives them directly to the business local to them. The new websites all have a synergy and it's easy to see that they are all part of the ServiceMaster family of brands."

ServiceMaster has also invested in search engine optimisation and key word searching to increase traffic directed to the sites and maximise on the new business opportunities for franchise owners.

Published: 29 September 2009

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