USA-based sandwich restaurant franchise Subway has created a global communications tool for its franchisees. Subway Franchise Advertising Fund Trust (SFAFT) selected Kinetic Corporation to develop a global communications solution that provides Subway's franchisees with tools that can be used to localise and personalise their communications and drive sales.

Kinetic designed 'My Marketing Toolkit' for the Subway franchisees to develop multilingual materials that can be localised and personalised in a way that's relevant to their target markets and also comply with corporate brand standards.

Jeff Whitney, VP Field Marketing, SFAFT, said: 'This is world-class. The infrastructure Kinetic is providing is revolutionary and will make a huge difference in the ability of our franchisees across the globe to effectively market their stores.'

Rob Zimlich, Kinetic Globalisation Executive, added: 'Collaborating with the SFAFT team on this project has been terrific. What Subway has created for the franchisees is amazing. It's deceptively simple, but at the same time extremely deep. Helping our client achieve their business objectives and compete more effectively is exciting.'

Published: 10 August 2009

Back to news