Lawn care service franchise TruGreen is launching a new livery across its franchise network. With the first vans already sporting the new design there are plans to gradually incorporate the new livery across the network.

"We wanted a look that instantly said what TruGreen is all about," said Head of Marketing Hannah Banfield, who is responsible for implementing the new livery. "Our franchise owners spend their days looking after the UK's lawns and our vans are now an instant reflection of who they are and what they do. Judging from the response we've had so far from customers as well as staff, the new look is working well.

"We are constantly looking at innovative ways to reach new customers and the updated livery is just one of the ways we are investing in the TruGreen brand. We are exhibiting at BBC Gardeners World Live for the first time this year, which will give us access to a great target audience and our new customer facing website went live last month and is full of handy lawn care tips and advice."

Published: 29 July 2009

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