Esquires was founded in Canada in 1993 with a defined brand focus on fairness, integrity, passion, excellence, innovation, community and sustainability. This culture has been the backbone of the company as it has undertaken a global expansion into 12 countries: England, Ireland, China, Indonesia, Saudi Arabia, Kuwait, Bahrain, Jordan, UAE, Pakistan, Romania and Portugal.Today, Esquires’ independently owned cafés still exude these values, and they strive to become a community beacon where locals can meet with friends or for a pressure-free business meeting, to study, or just relax and disconnect. Customers can do all this while savouring the fi nest coffee, combined with an engaging, health-focused yet indulgent menu that radiates freshness and reflects local tastes – all delivered in characterful surroundings.
Esquires’ passion is to provide the very best experience in everything it serves. The company therefore takes time to understand its suppliers and their ingredients to ensure the foundations of the brand are never compromised. Part of the local community, Esquires does its best for its neighbours and the environment, and serves only the best organic and Fairtrade coffee. With a connection that is firmly positioned in the third wave of coffee culture, Esquires leverages authentic coffee credibility.
Esquires’ core focus is its dual responsibility, firstly to customers but also to staff and the farmers and pickers who produce the coffee, stating: “We respect the incredible dedication required from crop to cup to deliver the humble coffee bean for the world to enjoy.”
Responsibility even extends to café design. Stores are designed with natural materials and finishes, based not only on style but also on functionality and efficiency. Each site embraces the original architecture of the space and is primarily selected and developed to promote profitability, but also to reflect elements of the local area and its heritage, with an aim to become the community hub.
The attested operational blueprint ensures efficiencies, maximises the occupancy opportunities and guarantees durability of investment, while a carefully developed operating and management system helps to provide innovation and support to franchise owners.
Connection with the millennial customer is measured in all Esquires’ actions to ensure sustainable practices, environmental sensitivities, and local and social consciousness is always considered.
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