Top performers recognised at ChipsAway Annual Conference
Automotive paintwork repair franchise ChipsAway recognised and rewarded its top performers at the brand’s first Annual Conference and Awards Dinner.
Paul Fabian was named ChipsAway Franchisee of the Year 2011 at the event, which was held in Birmingham. Fabian has one of the longest established and most successful businesses in the company’s franchise network, with two ChipsAway CarCare Centres, a fleet of mobile workshops and a team of highly trained employees.
ChipsAway Chief Executive Lloyd Evans said Fabian is a worthy award winner, as he embodies the brand’s key values of delivering high quality repairs, outstanding customer service and excellent value for money.
“Paul represents all that is best about the ChipsAway brand,” said Evans. “He is absolutely focused on his customers, which is why his business has flourished and expanded, largely based on repeat custom and word of mouth recommendation. Although he is always busy, Paul is also committed to supporting the business development of his fellow franchise owners and is always ready with encouragement and a smile – offering the benefit of his experience. That is why Paul is such a popular choice for Franchisee of the Year 2011 and is held in such high esteem by the management team and his customers alike!”
Among the other high achieving ChipsAway franchise owners who scooped awards were Nikki and David Litchfield and Ed Irvine, who received the Newcomers of the Year honour for achieving record launch results and implementing the fastest business expansion programme yet.
Former property developers Steve and Anne Martin, who joined ChipsAway last year, were named Marketeers of the Year for building a turnover of £6,000+ a week within their first six months. Acknowledging their exceptional contribution to the network, awards were also presented to ChipsAway franchise owners Carrie Blenkinsop and Alan Murphy respectively, for their commitment to mentoring and business development support for other franchise owners.
The conference and awards ceremony follows the results of a national consumer survey, commissioned by the brand, which confirmed a significant increase in awareness of the benefits of ‘on-the-spot’ car paintwork repairs by ChipsAway and has reinforced its position as the UK brand leader. Key research findings, compared to results from a 2009 national consumer survey, included 60 per cent more respondents had heard of ‘on-the-spot’ car paintwork repairs, 30 per cent more respondents recognised the ChipsAway brand and 50 per cent more respondents recognised ChipsAway than its nearest competitor.
The survey also confirmed that ChipsAway’s marketing campaign, which included TV advertising, has impacted strongly on brand awareness among consumers and has clearly increased understanding of the nature of the repair service, leading to substantially accelerated lead generation and a higher quality of leads.
To celebrate the 15th anniversary of its launch into the UK last year, ChipsAway announced that Help for Heroes would be its ‘Charity of the Year’.
Over the course of the year, head office staff and the franchise network have managed to raise almost £15,000 for Help for Heroes, spurred on by one of ChipsAway’s most famous fans Vicki Butler-Henderson, who will be joining the most successful fundraiser of the year for lunch.
Dawn Turner, Help for Heroes volunteer and West Midlands County Co-ordinator for the charity, whose two sons have both served in Afghanistan, attended ChipsAway’s Awards Dinner and spoke about the work of Help for Heroes. She accepted a cheque from ChipsAway on behalf of the charity and was thrilled that a further £2,000 had been raised by a raffle on the night.
ChipsAway will continue its support for Help for Heroes throughout 2011.