Green franchising Eco-friendly opportunities

21st century businesses need not only to be financially sustainable, but also ecologically sustainable too. The Franchise Magazine invites three franchisors to establish their green credentials

At ChipsAway every paint is green!
Lloyd Evans, CEO of ChipsAway Group

The environmental impact of repairing automotive paintwork has long been an important consideration for the industry and in January 2008 important changes previously introduced by the EU Paint Products Directive become fully effective. As the leading brand in the SMART (Small to Medium Area Repair Technology) sector, ChipsAway International has responded with the introduction of a new, more eco-friendly Waterborne Paint System, which reduces environmental impact, while delivering the same high quality repairs.

The EU Paint Products Directive aims to limit emissions of harmful VOCs (Volatile Organic Compounds), by controlling the level of solvents in paint products used in the vehicle repair market. The first part of the Directive stated that all products manufactured after 1st January 2007 must meet stringent new VOC limits for solvents, although products manufactured before that date could be sold for 12 months afterwards. However, from 1st January 2008 all new vehicle repair paint products sold must comply with the new legislation.

The good news for franchisees is that SMART repairs continue to be significantly more environmentally friendly than traditional body shop repairs. This is because SMART repairs can be isolated to the specific area of damage, avoiding the need for total panel re-spray and therefore using much smaller amounts of paint compared to traditional body shops - this inevitably makes SMART repairs much 'greener'.

What makes ChipsAway paints friendlier still is that unlike some SMART repairers' products they contain no isocyanates, exposure to which can cause a range of health problems, including irritation of the skin, breathing difficulties and more serious illnesses. Best of all, going greener has not cost ChipsAway franchisees - or their customers - any compromise in quality. In fact, our franchisees report 'better than ever' repair results with their new AquaClear Waterbourne Paint System. The system has been developed exclusively by ChipsAway, extensively tested by our network, and is not available anywhere else in the world. It's smart to be environmentally friendly, and it's definitely environmentally friendly to be SMART!